flinc: photo-based lead generation for construction
flinc is a mobile app aimed at tradespeople and construction companies in Sweden. A user takes a photo on site (a façade, a roof, a garden) and receives a qualified sales lead in under 60 seconds.
- Industry
- Construction tech · B2B lead generation
- Year
- 2025
- Visit
- flinc.se
Tech stack
The problem
Swedish construction and trade companies spend millions every year on lead generation through Google Ads and Facebook, yet conversion is low because imagery often doesn't match the actual service. The industry needed a faster way to match the right customer at the right moment.
The solution
We built an iOS and Android app with a camera-first flow where photos are piped through an AI classifier. Once the job type is identified (roof, façade, drainage, etc.) the lead is matched to a pool of companies that bid via an auction system. The whole flow (photo, classify, match, notify) takes under 60 seconds.
The outcome
flinc launched in beta during 2025 with several hundred active companies connected. TXL IT continues as the technical team. We have scaled the backend on AWS and built a new admin panel for real-time lead handling.