flinc — photo-based lead generation for construction
flinc is a mobile app aimed at tradespeople and construction companies in Sweden. A user takes a photo on site — a façade, a roof, a garden — and receives a qualified sales lead in under 60 seconds.
- Industry
- Construction tech · B2B lead generation
- Year
- 2025
- Visit
- flinc.se
Tech stack
The problem
Swedish construction and trade companies spend millions every year on lead generation through Google Ads and Facebook — yet conversion is low because imagery often doesn't match the actual service. The industry needed a faster way to match the right customer at the right moment.
The solution
We built an iOS and Android app with a camera-first flow where photos are piped through an AI classifier. Once the job type is identified (roof, façade, drainage, etc.) the lead is matched to a pool of companies that bid via an auction system. The whole flow — photo, classify, match, notify — takes under 60 seconds.
The outcome
flinc launched in beta during 2025 with several hundred active companies connected. TXL IT continues as the technical team — we have scaled the backend on AWS and built a new admin panel for real-time lead handling.